Women in Sports Summit
August 8–9, HEC Montréal – Édifice Hélène-Desmarais
Two days of connection, conversation, and empowerment.
Hosted by Jennifer Mathurin, the Women in Sports Summit was created to empower, uplift, and celebrate women in every corner of the sports industry — from athletes and coaches to therapists, executives, and creatives.
The two-day event featured panels, workshops, and a live podcast, creating a safe and inspiring space for women to connect, learn, and lead.
LULULEMON X WOMEN IN SPORTS SUMMIT
COMMERCIAL (2025)
Directed and scripted by Jennifer Mathurin, this short film captured the essence of empowerment, movement, and sisterhood at the Women in Sports Summit.
The piece highlighted the power of women in sport and the shared commitment to well-being, visibility, and leadership.
ELECTROLIT X WIS HYDRATION VIDEO (2025)
Produced in partnership with Electrolit, this project emphasized the importance of hydration and recovery for athletes. Jenn directed and oversaw creative execution, blending storytelling with performance to inspire young women to prioritize their health.
Women in Sports Collection
Empower. Elevate. Inspire.
Created by Jennifer Mathurin, former professional basketball player and founder of the Mathurin Family Foundation, the Women in Sports (WIS) Collection celebrates the strength, leadership, and resilience of girls and women in sport.
40% of all proceeds directly support the Mathurin Family Foundation, funding scholarships and opportunities for young female athletes to dream big and play boldly.
Each piece — from basketball to soccer to tennis — represents a movement toward visibility, equity, and empowerment.
